Poor media placement Jolly Fat-go

We drove across Rajasthan on National Highway 89 in rural village country. Everyone is stick thin and extremely fit from walking all over and not eating much. Dotting walls all along Highway 89, was Out of Home advertising - painted signs on walls. Jolly Fat-Go caugth my eye... sounds like a diet product doesn't it... But it couldn't be. What media firm would adorn walls with advertising that wasn't applicable to the audience. None we know. Jolly Fat-go must be a cooking oil with a long shelf life. Finally, we learned that it is indeed a diet product. Guess advertising is cheaper out in the country than in Mumbai where people are richer ... and fatter. A good reminder... cheap media does not necessarily mean good media !